Rwanda is making remarkable strides in tourism and sustainable transportation. With recent reports showing tourism revenue reaching $647 million in 2024 and plans to exceed $700 million in 2025, the country is quickly becoming a hot spot for international and domestic travellers alike.
This surge presents major opportunities for the car rental industry, especially for those ready to align with evolving travel needs.
In this article, we explore how Rwanda’s current tourism and transport trends—such as the rise of electric buses, infrastructure improvements, and new attractions—are reshaping the car rental landscape and what it means for travellers and businesses.
1. Rwanda’s Tourism Boom: A New Era of Travel
The tourism sector is now one of Rwanda’s fastest-growing industries. From gorilla trekking in Volcanoes National Park to birdwatching in Nyungwe Forest, the demand for flexible, independent travel is at an all-time high.
Travelers want to explore more than just the main cities—they’re seeking rural, cultural, and adventure tourism experiences.
How this affects car rentals:
- Tourists prefer self-drive options to explore at their own pace.
- Group travelers are increasingly booking SUVs, Land Cruisers, and minibuses.
- Rental services offering tailored safari packages or cross-country trip support are in high demand.
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2. Electric Buses & Kigali’s Green Transport Vision
Rwanda is embracing green transport solutions. BasiGo’s delivery of 28 electric buses in 2025 and Kigali’s goal to have 70% of residents using public transport by 2050 mark a commitment to sustainability.
What it means for rentals:
- Increased interest in eco-friendly car rental options.
- Opportunity for rental companies to invest in electric or hybrid fleets.
- Tourists concerned with environmental impact may choose sustainable transport.
(Source)
3. Major Events and Partnerships Fueling Travel Demand
Partnerships like “Visit Rwanda” with Paris Saint-Germain have significantly boosted global awareness. These collaborations lead to more international visitors, business travel, and high-profile events, requiring efficient private transport solutions.
Impact on car rental business:
- Spike in demand for luxury rentals and chauffeur services.
- Companies offering airport pick-ups and executive travel benefit the most.
- Increased bookings around major events and conferences.
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4. New Attractions Like Nyungwe Zipline Drive Regional Tourism
The newly launched zipline in Nyungwe National Park is expected to attract over 9,000 tourists this year. Coupled with Rwanda’s national parks, Lake Kivu, and cultural festivals, the tourism footprint is growing beyond Kigali.
How this creates car rental opportunities:
- Need for 4x4s and reliable transport to remote destinations.
- Tourists looking for bundled deals: car + itinerary + accommodation.
- Strong demand for multilingual drivers and guided tours.
Link to article on Nyungwe zipline launch (Source)
5. Back-to-School Season and Local Travel Needs
As students return to school in late April, many families and institutions require short-term transport services. This often includes school drop-offs, group transport, and family visits.
Car rental tie-in:
- High demand for safe, insured vehicles with drivers.
- Opportunity to promote short-term and day-hire packages.
- Schools and NGOs may seek rental partnerships for student transport.
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Conclusion
The future of transport and tourism in Rwanda is bright, and the car rental industry stands at the center of this evolution. Whether catering to eco-conscious travelers, families, or adventure seekers, rental services that adapt to emerging trends will thrive.
For travelers planning a trip to Rwanda, now is the time to take advantage of flexible and tailored rental services that suit every itinerary.
Call to Action:
Ready to explore Rwanda with the freedom of your own ride? Book your car rental today and discover the country on your own terms.
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